10 Web Design & UX Trends for 2017 That Can Boost Conversions

A new year brings new chances. And for web designers, a chance and an obstacle to employ the most recent visual trends and user experience methods.

As any web professional understands, web design need to do more than look good, and UX is an important part of the conversion process. Which is why our company The Deep End wished to determine which emerging patterns could in fact make a positive difference for our customers– which is to say, what brand-new trends can be used to assist enhance conversions?

By supplying customers with tools they can utilize to get more leads, or make more sales in the new year, you’re bringing genuine worth. The sort of worth you can charge a premium for.

To that end, here are 10 techniques you can utilize in the new year and beyond to both aid customers, along with gain more new clients through your own website.

1: Age-Responsive Design

Age responsive design

Why it converts: Whether you’re attempting to reach Gen X, Gen Y( Millennials ), Gen Z(the iGeneration ), or Infant Boomers, there is power in this technique. It figures that each generation will respond best to images and aesthetic appeals targeted to them.

And by utilizing landing page technique (see # 9), you don’t have to devote your entire site to a particular market group. Instead, you can use generation-specific images and “feel” in your social media marketing and on landing pages to direct the group or groups of your option to your deals.

2: Skeleton Screens

Skeleton SCREENS

Why they transform: Everyone desires speed, and for great factors. Simply a second can make the distinction between retaining a web visitor (the very first action towards making a conversion) or not.

There are many methods to enhance page packing time, but skeleton screens use an additional choice because impatient users will seem like the page is turning up even much faster than a clock may reveal.

Much of user experience is associated with how rapidly website pages load, but psychological research studies reveal that subtleties affect people. While the skeleton screen loads, audiences can anticipate material. This minimizes impatience, so bounce rates are lower.

3: Engagement Bots


Why they transform: Chatbots aren’t brand-new, however their usage has broadened, and they can be integrated into practically any website to automate action to consumer concerns and keep the sales procedure going 24/7.

What can you do with engagement bots? Consider them like a responsive Frequently Asked Question area. What concerns might your customer have before they continue? Program your bot to be readily available around the clock to address those questions, and you’re on track to more conversions.

4: Shopping Cart Marketing

Amazon cart

Why it transforms: There’s a factor the top online sellers use shopping cart marketing to promote comparable items or upsells. Research reveals that such promos can increase e-commerce profits by 10 to 30 percent.

If you sell directly, it makes sense to offer bundles of related items– or even unrelated products that may appeal to your consumers.

5: Animated Call-to-Action Buttons

CTA buttons

Why they convert: Prominent CTA buttons are essential to making conversions. Top designers think about size, shape, and placement on the page. A new pattern is to add subtle animation to the CTA button– just enough to draw in attention without taking away from the product or other crucial visuals.

It is essential to keep the animation stylish and in keeping with the visual feel and look of your site– the movement is just another method to enhance exposure.

6: Cinemagraph Hero Images

ezgif.com-optimize ( 28 )

Why they convert: Cinemagraphs are captivating. There’s something about the subtle movement in an otherwise still image that attracts attention. And that’s the primary step toward getting busy site visitors to stop and take notification.

And a plus for your marketing spending plan, your financial investment in cinemagraphs can be utilized in social media too. The Wall Street Journal reports that Facebook ads utilizing cinemagraphs have a click-rate of approximately 60 percent greater than fixed ads.

7: Explainer Persuader Videos


Why they transform: You’re most likely acquainted with explainer videos– they’re the trademark of every web start-up I can think about. But these videos have actually developed to satisfy a higher function of full-scale persuasion.

Use genuine individuals (remember the benefit of age-responsive design from # 1) saying advantages about your services and products to get those most out of this strategy.

Genuine video combines social evidence with a chance to highlight functions and benefits, helping you conquer objections and move your visitor to conversion.

8: Worth Based Exit Overlays


Why they convert: A traditional service has the benefit of reading social cues from clients. A salesperson can respond and up the worth of an offer if they feel a client will leave. Worth based exit overlays supply online marketers a similar advantage.

Whether you’re after direct sales or leads, you’re not going to score right away with every web visitor. But exactly what if, just as they were about to leave your website, you could make a last ditch deal? Maybe it’s a giveaway, a discount, or complimentary shipping. Whatever it is, you require to offer it with no strings attached to increase consumer trust (and have another chance at conversion).

Death of the homepage

Why it transforms: In 2017 and beyond, the homepage is far less appropriate to your marketing than your landing pages due to the fact that you can focus on particular groups based upon age demographics, area, or other metrics.

A reliable landing page is like a plan for your website visitor. If you’re not currently utilizing landing pages, it’s time to up your game with a one-stop-shop method that provides whatever had to transform on a single page (or with extremely minimal navigation).

Scrolling Trumps Navigation


Why it converts: Old-school reasoning will tell you that you need to have your important web design elements “above the fold” on your website.

Thanks in part to increased use of mobile phones, scrolling has actually ended up being widely accepted, even anticipated. This trend allows you to include much of the other methods explained here on a single page. In this manner you can utilize a single page to improve conversions by informing a compelling story and conquering objections.

This is a far more reliable method of enticing a conversion, rather than leaving website visitors to wander aimlessly from page to page on their own.

Wrapping Up

The internet continues to progress in action to user behavior and comprehending how conversions happen is crucial. In 2017, sites should be appealing and extremely functional with UX tactically created to achieve objectives.

Use one or more of these tips in your website designs to remain on the leading edge of digital marketing which implies, naturally, increasing your conversion rate.

The Most Recent in Web Design? Retro Websites Motivated by the ’90s

“They’re tipping their hat to the 1990s,” stated David Lee, the chief imaginative officer of Squarespace, a web platform business based in New York that has produced millions of websites for customers. Mr. Lee stated that he has seen a recent uptick in what he calls an “anti-design brutalism,” with customers going with more bare-bones, retro-looking sites.

Photo Whatever Now.””data-mediaviewer-credit=””data-mediaviewer-src=”https://static01.nyt.com/images/2017/07/20/fashion/20notedWEB2/20notedWEB2-superJumbo.jpg”itemid=”https://static01.nyt.com/images/2017/07/20/fashion/20notedWEB2/20notedWEB2-master675.jpg”itemprop=”url”src=”https://static01.nyt.com/images/2017/07/20/fashion/20notedWEB2/20notedWEB2-master675.jpg”> The website for Game Fire’s coming album,”Everything Now.”Some websites are intentionally cumbersome to browse, with loud, clip-art-filled pages. Others use a simplistic Craigslist-style
utilitarianism that feels like a throwback to an era when websites were coded by hand.”There’s a lot

of animated GIFs and flames, but blending it with something brand-new, “Mr. Lee added. While millennials and members of Generation Z– those born in the years from the mid-1990s to the early 2000s– may not remember what the web appeared like

in the age of AltaVista and GeoCities, the retro creates use the present cultural revival of

all things ’90s.(See the return of “Twin Peaks, “”Will & Grace”and concert T-shirts. )For those who are older, these sites remember the improvised web of their youth, in the days before mobile optimization and beta-tested interface brought a streamlined harmony to modern website design. Classic websites indicated to imitate the & days of dial-up modems are turning up

in artistic and tech-geek corners of the web. Windows93.net, a web task by the French music and art duo Jankenpopp & Zombectro, pictures what the Microsoft os would have looked like had it been released.

(After a two-year advancement delay, Microsoft instead released Windows 95.)The site has actually had more than eight million visitors

. NeoCities, integrated in 2013 by Kyle Drake, 33, a web business owner based in & Palo Alto, Calif., is a homage to GeoCities, the early webhosting platform.(GeoCities, started in 1994, was gotten by Yahoo in 1999 for$3.6 billion and went defunct in the United States in 2009.) “I truly dislike the modern web, “Mr. Drake stated.

“My visionis to revive making websites as an innovative thing, not simply as an organisation thing.” More than 140,000 websites have been created through his platform, he said. Paul Ford, 42, a trainer of interactive design at the School of Visual Arts in New york city, agrees that the web today can feel frustrating to early adopters.”It’s almost like if your indie band went on to be, not the size of U2, but a$ 4 trillion industry,”he said.”I believe there’s a sense of,’ How do

we returnto that?’ “One way is to develop a site the old-fashioned method: by getting a buddy who understands standard HTML. That is exactly what Billy Silverman, 40, a restaurateur, performed in the harried last days before opening Salazar, his < a href=" https://www.nytimes.com/2017/05/09/dining/los-angeles-restaurants.html">

well-known Sonoran barbecue restaurant in Los Angeles. He tapped his pal Zack McTee, who runs a small production business in New York, to slap together something fast. The two chose that, if they didn’t have the time or money to make the site great, they would a minimum of make it fun. The outcome remembers a personal site developed

by a bored teenager in the days prior to Facebook and Myspace, with flashing Comic Sans text, dancing MC Hammer GIFs and cheesy keyboard music. A banner declaring”now with working email”scrolls across the top. Mr. Silverman stated he regularly gets e-mails from

consumers who are puzzled. A common note:” ‘I like your restaurant but saw your site and believe I can help you out.'”Continue reading the primary story


Web Design Checklist you Must Know Before Starting a New Business

It is necessary for you to understand what are the aspects you need to keep in mind before launching a new website. Are you looking to launch a brand new website? But wait have you checked all the points you need to know before launching a website. Redesigning, or moving a site onto a new content system for your client. Before doing all these things, it is necessary for you to go through some critical tests before making your website live. Launching a website is pretty interesting as well the most frightening too. For you, is it necessary to undergo the checklist which we are going to mention in this article.

So, without wasting time, lets get started-

This list should be part of your maintenance plan. This is how you make the best of your online presence!

Basic Techniques you Should Keep in Mind

Backup your Website

Before launching a website, it is necessary for you to check out whether your website is back up or not. Backups always keep your website safe and help you to restore your site in case if something went wrong. It is very important to backup your website from head to toe. WordPress offers you have many plugins like BackWpup,  Back Buddy and much more with the help of them you can easily backup your site.

Securing your Website is a Must

Keeping your website safe and secure is the most crucial step to keep in mind. Security is one of the most important factors for every WordPress user. WordPress user uses a number of Security plugins like Akismet, Sucuri and many more with the help of them, he can quickly secure your website.

Test your Site Speed

Speed is the most important factor that every website owner should know. If your website speed is longer than 3 seconds then there are many chances of the user to come back which will be sad for you. Checking the load site speed is very necessary for them who are running an ecommerce store. WordPress again offers you the best speed check plugins, which instantly increase the speed of your website. Google’s PageSpeed Insights are very helpful for determining if your site loading speed is enough on the desktop and mobile. Another best plugin is Pingdom.

Test your Links

It is essential to test your link before launching the website. You need to check broken links available on your website and fix them with new ones.

Designing is Important

This was all about the backend part when we talk about the frontend, designing is the most important factor. Your website layout or keeps your business much stronger and connected to the users. Attractive designs make it possible to increase the visitors limit and page ranking. If your website design is not beautiful and good looking, the user will never click on your site. Color combination is very must while designing a website. On the other hand, content should also be essential catchy and attractive copy which intents user to click on your site.

Navigation Menu

Make sure that the primary navigation menu of your website is visible on all pages. Check the navigation menu by opening your website in different browsers. It is possible that it won’t appear in some browsers.

SEO is Must

To rank your website on google front page, you need to make yourself comfortable with the basic SEO rules. It is essential to check that whether your site is well SEO optimized or not.

All Set to Launch

Now after checking all the list now, you are all set to launch with your new website. There are many web design company in Singapore which used to check all the mention aspects of launching a website.

Author Bio:

Wynn Zhou is the founder of Novage Communications, a marketing strategy firm. She helped hundreds of the companies to get success by digital marketing. Visit her at https://novage.com.sg


Responsive Web Design: 50 Examples and Best Practices

Responsive web design term is related to the concept of developing a website design in a manner that helps the lay out to get changed according to the user’s computer screen resolution. More precisely, the concept allows for an advanced 4 column layout 1292 pixels wide, on a 1025 pixel  width screen, that auto-simplifies into 2 columns. Also, it suitably fixes on the smartphone and computer tablet screen. This particular designing technique we call “responsive design”.

Now you can test your website using the Responsive Design Tool.

Responsive web designing is an entirely different designing version than traditional web designing, and developers (especially fresher) must know about the pros and cons of responsive web designing. This blog is a mighty example of the approach so we will reveal a few facts about the uses of responsive web designing. The basic instinct might be to choose media queries to develop a responsive site. However, the hassle one faces with media queries is that new queries can pop up from moment to moment; each time, the user experiences sudden and drastic changes to the look and organization of the site. Experts suggest using some CSS transitions to ease the jump.

Pages that include data tables pose a special challenge to the responsive web designer. Data tables are extremely wide by default, and when someone zooms out to see the whole table, it becomes too small to read. When one tries to zoom in to make it readable, he or she is supposed to scroll both horizontally and vertically to look through it.  Well, there are several ways to avoid this problem. Reformatting the data table as a pie or mini-graph is an approved solution. The mini-graph fixes even in narrow screens.

Images in responsive web designs are called context-aware. This particular technique serves the purpose of responsive designing in true sense as the images serve at different resolutions, ranging from larger screens to smaller ones. The scaled images appear to change fluidly with the help of updated developer tools and coding languages, allowing designs to look sharp in every context.

Responsive web designing is remarkably different from traditional designing in terms of technical and creative issues, and a careful use of this can do wonders while designing.

Responsive Web Design Examples


Designmodo has a very clean and clear design with a perfect responsive design interface. The images and the text scaled perfectly on different mobile screens sizes.

Simon Collison

Though nowadays this greyish grid-style static website looks a bit boring and dull, however when it was released it caused some kind of furor with its high-end layout.

The main reason was that the designer primarily focused its attention on responsive behavior that was only gaining popularity those days thereby providing ordinary developers with a representative example of how regular grid-style layout should gracefully transform.

Andersson-Wise Architects

Being dedicated to an architecture and design studio it doesn’t surprising that the main focus of the website are photos that showily represent skills, experience and clients of the company.

The landing page includes 3 main sections, each of which is based on image background. The flexibility solution helps to effectively form a proper structure for every standard screen size, creating a pleasant content flow for readers.

Stephen Caver

Stephen Caver has a topnotch website when it comes to responsiveness. You will definitely ask, what so special in it. The answer is simple, take a closer look at the front page and you will see; it consists of

  • huge welcoming message dished up with a help of a rough typography;
  • set of huge blocks that is a duplication of the main menu on the top;
  • regular layout for blogging.

So as to say, 3 essential aspects that can be found on every website. The designer gives us a hint of how typography, grid-style markup and blog section should change according to device screen dimensions.


Sparkbox demonstrates a basic structure of a corporate website. The layout is pretty simple; it is based on a standard, commonly-used set of horizontal stripes that present data in a non-intrusive manner. Such structure is really easy to adapt to various screen sizes. The sequential arrangement of blocks deprived of embellishments undergoes changes quite smoothly and effortlessly, giving users a nice-looking and well-organized layout.

Food Sense

Transformation from a regular left-sided blog-style magazine layout populated with numerous yummy pictures to an elementary block-by-block layout – here is how the main process of adaptation looks like in this website.

However, there is nothing supernatural; it is believed to be a typical solution to a great deal of projects that want to attract online readers from mobile web, win over new audience, and at the same time, save the website’s aesthetics from a visual overload.

The Boston Globe

The Boston Globe is an excellent example of a well-thought-out news-related website that is based on a responsive layout. The website takes on a conventional approach that is helpful for those who are eager to run its own frequently updated online magazine.

Though as befits, at first sight it seems that the website has a complex, slightly messy outward that is really hard to handle, actually the solution is really primitive. The designer has wisely split all the information into 3 columns, the amount of which decreases according to screen size, slowly but surely passing stages of displaying data in 2 columns and finally in one; in this way you will be also able to set a necessary order of showcasing your blocks.

Think Vitamin

To be honest, Think Vitamin can’t boast of anything particular concerning its blog design. It has the same markup as everyone else’s. It has 1 main column with a right-sided widgetized sidebar, a header populated with navigation, a logotype and a search bar, and a footer that presents information via set of blocks.

However, the team not just mindlessly uses a responsive framework as a base; they also actively muster support from some styling elements. Thus, a contrasting color palette helps to distinguish content blocks and some functional elements such as social media and ads, enhancing visual perception for mobile users and reinforces readability.

Sasquatch! Music Festival

Sasquatch! Music Festival has to deal with a lot of multimedia content including videos and dynamic effects that in addition is spiced up with some artistic hand-written lettering and fantastic graphics. So for the team, it is quite a challenge to display everything correctly on mobiles and tablets.

Nevertheless, the responsive behavior here is well elaborated. It neatly touches every detail, creating a visually pleasing appearance that doesn’t lose its charm of originality and creativity even on small screens.

Internet Images

This is another clean well-organized website that is based on a flexible horizontal stripe layout. The responsiveness here is also effectively bolstered by a color differentiation that visually separates one logical block from another.

Such simple yet powerful combination helps to increase readability chiefly on small devices where, as a rule, everything is presented as a one continuous data stream that, because of an inherent monotony, is able to easily destroy all the piquancy and decrease readers’ interest.


Here, an ability of a beautiful adaptation to smaller screens as well as to bigger ones brings such benefits as

  • perfect readability regardless of devices that display your website;
  • well-structured appearance for increasing information hierarchy;
  • easily conveying messages to readers that mostly leverage tablets and mobiles.

Though the blog designs is not differ from others, yet its desire to satisfy current web requirements takes it at the whole new level.

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The Lowdown on GDPR Compliance for WordPress Users

You might have heard of the term “GDPR” being discussed around the web. It’s a pretty hot topic right now, especially with all that is going on with data breaches and security in the news. To put it simply, GDPR is a privacy law designed to give citizens back control of their personal data. Hands down, GDPR will impact how the entire internet deals with data. The scary part is that there is a fast-approaching May 25th, 2018 deadline and many of these basic questions regarding GDPR are still plaguing people:

  1. What exactly is GDPR? In layman’s terms.
  2. Does GDPR impact me?
  3. What do I need to do for GDPR compliance before the deadline?

Many have a tendency to put off what they don’t understand. Taxes are a good example. For a lot of us, GDPR has simply been lower priority on our checklists. But GDPR is coming and you really should take a few moments and determine whether or not you need to make changes to the way your business and or website operates. If you don’t there could be hefty fines involved.

Don’t worry, we’ll try and explain everything you need to know about GDPR below, as well what you can do to prepare. But we aren’t lawyers, so we’ll try not to bore you with all the legal details.

GDPR can seem overwhelming! 😨 But a word of caution, don’t ignore it. Click to Tweet

Please note that this post is for informational purposes only, and should not be considered legal advice.

What is GDPR?

GDPR stands for the General Data Protection Regulation. It’s a privacy law that was approved on April 14, 2016, by the European Commission to protect the rights of all EU citizens (28 member states) and their personal data. This replaces the 95/46/EC Directive on Data Protection of 24 October 1995 and is much more extensive than the Cookie Law of 2011 (soon to be replaced by the new EU ePrivacy regulation which goes hand in hand with GDPR) . The rollout plan for the regulation was set for two years, with a deadline of May 25th, 2018.

If you want to read the extensive official PDFs of the regulation (11 chapters, 99 articles) we recommend checking out , as they have everything in a neatly arranged website.

What GDPR Entails

Unfortunately, not everything is always black or white when it comes to things like this, but the GDPR alliance has a great overview what it entails:

  • Applies to any personal data (any data that relates to or can be used to identify someone).
  • Requires that consent is given or there is a good reason to process or store personal information.
  • Gives a person the right to know what information is being stored about them.
  • Data can only be used for the reason given at the time of collection and is securely deleted after it’s no longer needed.
  • Allows national authorities to impose fines on companies breaching the regulation.

Who Does GDPR Impact?

While the new GDPR regulations were designed to protect the rights of EU citizens, it essentially impacts everyone on the web. That’s right, everyone! This isregardless of where a business is established or where its online activities take place. If your website is processing or collecting data from EU citizens, then you must abide by the GDPR regulations.

GDPR impacts everyone

Here are just a couple examples of websites located outside of the EU that would still be impacted:

  • A WordPress community site that collects personal information for each user profile.
  • A WordPress theme shop that has customers sign up for accounts to purchase themes or plugins (sales and billing data).
  • A WordPress blog that has a newsletter subscription widget or lets visitors comment.
  • An ecommerce (WooCommerce or Easy Digital Downloads) store that sells products online.
  • A WordPress site that uses analytics software.

You can probably see where we are going with this. Unless you’re explicitly blocking all EU traffic, which most of you probably aren’t, then your site will fall under GDPR regulations.

If you’re wondering whether your company is already GDPR compliant, the team over at Mailjet created a handy GDPR quiz. We also recommend checking out The GDPR Checklist.

Consequences of Not Complying with GDPR

If your business doesn’t comply with GPDR you can get sanctioned up to 4% of the annual worldwide turnover or fined up to €20 million (the higher of the two), per infringement. There is also a tiered approach to fines. For example, a company can be fined 2% for not having their records in order, not notifying the supervising authority and data subject about a breach, or not conducting an impact assessment. (Art. 83)

If you’re a small ecommerce shop or WordPress developer these fines could be devastating!

How to Make Your WordPress Site GDPR Compliant

Now for the reason you’re probably all reading this blog post, and that is how to make your WordPress site GDPR compliant. Unfortunately, unlike our normal tutorials, we can’t give you a simple step by step tutorial as becoming compliant will vary per site. But here are suggestions to get on the right track, as well as additional things to be aware of.

1. Hire a Lawyer

If you have any concerns about GDPR compliance (which most of you probably will) we always recommend hiring a lawyer, even if it’s just temporarily. This is one of those areas we strongly urge you to not try and tackle on your own. A lawyer can provide you with legal advice specifically tailored to your situation. If you get this wrong, it could result in hefty fines.

2. Review Your Data Collection and Processing Workflow

We recommend going through your entire WordPress site and determine where data collection and processing occurs, as well as where that information is stored, and for how long. This includes things such as:

  • Collecting personal information on an ecommerce checkout page or WordPress registration page.
  • IP addresses, cookie identifiers, and GPS locations.

After you pinpoint all of these you need to confirm that you’re asking for the visitor’s permission, as well as disclosing how the data collected is used.

3. GDPR Project Merging into WordPress Core for Developers

Dejlig Lama & Peter Suhm originally started working on a project called GDPR for WordPress. This was going to provide plugin developers with a simple solution to GDPR validate their plugin and offer website administrators the overview and tools to handle the administrative tasks involved with being GDPR compliant. However, the great news is that this is now becoming part of WordPress core.

You can now follow the GDPR Trac tickets as well as the roadmap for GDPR compliance. They are hoping to have everything finished by the May 25th, 2018 deadline. This is just as important for WordPress users as it is for developers, as GDPR compliance is going to be a two-way street. WordPress users will need new features built into plugins they are already using such as checkboxes, prompts, etc. to make sure they are compliant when collecting data.

With Gutenberg and now these GDPR changes, there is a lot coming down the pipeline for WordPress 5.0.

4. Update All Legal Documents

With GDPR it’s now time to update your terms and condition pages, privacy pages, affiliate terms, as well as any other legal documents or agreements you might have. You can no longer have forms without checkboxes, unless they all under lawfulness of processing. In other words, there must be a way for the user to specifically consent. Gone are the days of just throwing terms in a link at the bottom and assuming the user will read them.

Again, this is an area we recommend roping in a lawyer. If you’re just running a simple blog, at least use a tool like iubenda or something similar to generate stronger privacy policies.

A new privacy page feature was added in WordPress 4.9.6. You can now designate a privacy page on your site and it will show on your login and registration pages. We also recommend putting it in your footer.

WordPress privacy page

5. Offer Data Portability

According to Art. 20, any business that collects data must also offer the ability to for the user to download it and take/transfer the data elsewhere.

Make sure you have a system in place yet to provide a user with a downloadable file of their data if requested (.csv, .xml, etc). If you can’t currently offer this, you might want to hire a WordPress developer.

New features regarding data handling were added in WordPress 4.9.6. Site owners can now export a ZIP file containing a user’s personal data as well as erase a user’s personal data. There is also a new email-based method that they can use to confirm personal data requests.

WordPress export personal data

WordPress export personal data

6. Self-Certify Under Privacy Shield Framework

Due to the fact that many websites collect data from all over the globe and with tighter restrictions on personal data, many companies are now certifying under the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks. These were designed by the U.S. Department of Commerce, and the European Commission and Swiss Administration, to provide companies on both sides of the Atlantic with a mechanism to comply with data protection requirements when transferring personal data from the European Union and Switzerland to the United States in support of transatlantic commerce.

7. Encrypt Your Data / HTTPS

In terms of encryption, there are different parts to this: encryption of your web traffic (HTTPS) and encryption where your data is stored. We always recommend you encrypt your web traffic, regardless of GDPR. The benefits of moving to HTTPS far outweigh the cons and that is where the web is headed.

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The term encryption itself is actually only mentioned a few times in the GDPR and is not necessarily mandatory.

So while it appears encryption is not legally required to comply with GDPR, it’s highly recommended, as you are responsible for the data. If you’re using a WordPress host like Kinsta, we are powered by Google Cloud Platform which means all data is encrypted at rest. Read more about GDPR encryption.

8. Check Your WordPress Themes, Plugins, Services, APIs

Any WordPress plugins or theme specific features you have installed that collect or store personal data must be updated for your site to be fully GDPR complaint. If you’re a WordPress developer, you should hopefully already have a plan in place for implementing GDPR changes for users. We’ll include some popular plugins and configurations below, along with direct links to how they’re handling GDPR.

Contact Form Plugins

One of the easiest ways to comply with GDPR is to simply add a required checkbox to your contact form that allows the user to consent that their submitted data is being collected and stored. However, the important part here is “easiest.” Not all contact forms necessarily need consent. This can fall under what is called lawfulness of processing.

Contact Form 7 GDPR

Comment Plugins

Even comment plugins are collecting personal information. So just like with contact forms, one of the easiest ways to make sure you are compliant is to add a consent checkbox. But again, this can fall under what is called lawfulness of processing.

WordPress native comments GDPR

WordPress native comments GDPR

Marketing Plugins and Services

Everything from newsletters plugins, survey plugins, quiz plugins, push notification plugins, and your email marketing software will be impacted by GDPR.

Analytics, Tracking, Remarketing

Any third-party service or plugin that collects data. This includes things such as Google Analytics, A/B testing plugins, heat map services, remarketing platforms, etc. In regards to Google Analytics itself, it might be recommended to anonymize the IP.

Anonymize IP in Google Analytics

As of April, Google launched a new data retention settings for Google Analytics. These controls give you the ability to set the amount of time before user-level and event-level data stored by Google Analytics is automatically deleted from Analytics’ servers. You can access these settings under Admin → Property →  Tracking Info → Data Retention.

Google Analytics data retention

eCommerce Solutions and Payment Processors

Any type of WordPress eCommerce solution is of course heavily impacted by GDPR as these collect sales data, personal information, user account data, and have integrations with third-party payment processors.

Community Plugins

Community plugins, forum plugins, and membership plugins a lot of times store additional personal information aside from the integrated WordPress signup process.

Third-Party APIs

Even third-party APIs collect data. A good example of this is Google Fonts. Most of you probably are using Google Fonts, whether it’s baked into your WordPress theme or you manually added it. You really have to look into each API and find out data the provider is collecting. In some cases, data collection is allowed for lawful bias without consent (Recital 49).

This can be a lot of work and downright confusing as some companies, even Google, might not provide simple yes or no answers. Check out this conversation between developers on whether or not Google Fonts are GDPR compliant. You could always host your Google fonts locally on your own CDN and this then resolves the issue.

We’ll keep this post updated as some WordPress plugin developers are currently working on adding GDPR compliance features. Or even more scary, many haven’t even started yet. If you have concerns regarding a plugin you have running, check with the developer directly to see how they plan to handle GDPR.

Lawfulness of Processing

While simply asking for consent as shown above is the easiest way to comply with GDPR, it’s not the only way. In fact, in some cases, data processing is permitted without consent due to the term known as lawfulness of processing. Here are just a few examples:

Contractual Necessity

Data processing is permitted if it’s necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract (Art. 6 (1) b)

Legitimate Interest

Data processing is permitted when it’s necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child. (Art. 6 (1) f)

Note: This does not apply to processing carried out by public authorities in the performance of their tasks.

Helpful GDPR WordPress Plugins

Below are a few helpful plugins we also recommend checking out that can help:

GDPR Audit

Beyond confused? 😜 Don’t worry, GDPR can be a lot to wrap your head around and it’s a massive change in regards to personal data collection. If you’re concerned about your own WordPress site, it might be wise to invest in a GDPR audit by an expert, preferably one that works solely with WordPress. We recommend checking out the GDPR Audit from Angled Crown.

How is Kinsta Preparing for GDPR?

Due to the fact that Kinsta is based in Europe, we’ve had tighter restrictions on our data from the very beginning. But as is every company right now we are revisiting each of our policies with our legal team regarding data processing, collection, and storage; as well as our WordPress site and blog to ensure we are fully compliant by the deadline. Kinsta utilizes Google Cloud Platform which is fully committed to GDPR and we are reviewing all of our third-party vendors and integrations to arrange for similar GDPR-ready data processing agreements.

A few changes coming soon will include:

  • Appointing a Data Protection Officer (DPO).
  • Offering new ways to comply with data portability.
  • Data processing agreements.

As a Kinsta client, you are referred to as a data controller. This means you are responsible for implementing appropriate technical and organizational measures to ensure and demonstrate that any data processing is performed in compliance with the GDPR.


As you have probably grasped by now, GDPR is a really big deal! It’s going to impact almost every WordPress site on the web. With the deadline fast approaching, we encourage everyone to take the time, do your research, and ensure your site is fully compliant. If you don’t, you could be looking at some pretty hefty fines!

Got any questions about GDPR and WordPress? Drop them below in the comments. Or if you know of another popular WordPress plugin that is already GDPR compliant let us know and we’ll add it above!

How to Change Your Career from Web Design to UX Design

Altering careers isn’t really as difficult as it’s often constructed to be, specifically if you’ve got the ideal resources to assist you make the modification. For lots of web designers, now is the best time to make the switch into UX design. To start with, there’s the financial increase that includes the modification in career. Inning accordance with PayScale, web designers in the United States make an average of $46,000 every year( 1 ), while UX designers on the other hand make a large$74,000(2 ). Secondly, task chances for UX designers are flourishing: CNN reports that an overall of 3,426,000 UX style jobs will be created in the US alone within the next 10 years( 3 ). Additionally, UX style is a significant job, not only since you get to work on an item from the within out, however also because– as DMI has revealed– UX design makes a significant impact on services, with UX design-driven services surpassing the S&P index by 228%( 4 ). Where do you discover the right resources to help you make your profession modification? Why, you read one right now.

What is User Experience and User Experience Design?

To start with, let’s have a short introduction to exactly what we indicate by “User Experience”. Products have users, and the user experience (UX) is simply the experience a user has from utilizing that particular item. Far, so excellent?

UX style is the art of creating products so that they supply the optimum possible user experience. If this description sounds broad, it’s since the nature of UX style is quite broad. Developing the maximum UX includes an understanding of psychology, interaction design, user research, and lots of other disciplines, but on top of all of it is

an iterative issue resolving process( however more on that later ). Broadly speaking, user experience can be broken down into 3 elements: the appearance, feel, and

. The look of an item has to do with using visuals to produce a sense of consistency with the user’s worths, which produces and trust with the user. It has to do with creating a product that not just looks nice, however looks right too.

The feel, then, involves making the experience of utilizing a product as pleasant and pleasurable as possible. It’s developed by crafting the interactions between the user and the item, along with the reactions they have when (and after) utilizing the product.

Finally, usability underpins the user experience. Quite just, if an item isn’t really functional, no amount of great appearances can salvage it, and the only feeling users are going to have is anger and disappointment. Ideally, items should be individualized to user’s requirements, and deliver performance in a foreseeable method.

If you’re still not sure whether UX design appeals to you, we’ve got some posts that assist present some of the important parts of UX as a profession:

What Do Web Style and UX Design Have in Common?

The task title “Web Designer” has numerous meanings, and certainly, exactly what a web designer does is mostly reliant on what the customer or project requires. Some web designers just create visual designs and/or high fidelity interactive models of the site, and leave the coding of the site to front-end and back-end designers. The majority of web designers, nevertheless, do get involved with both the developing and (front-end) development of the website. Some web designers even regularly do user research study and screening as part of their jobs (and if you are among them, you’re already nearly ready for a task in UX design).

No matter what your task as a web designer entails, here are some aspects of web design that can likewise be discovered in UX style.

Issue solving

Web designers look to solve problems for their customers; UX designers aim to resolve problems for their users. Web designers deal with a problem resolving procedure: initially, they find out the problems their clients have, then develop a web solution for them, and after that proceed to develop and the website prior to releasing it. And after a website is introduced, web designers typically are included with further screening the site, collecting feedback from users, then restating on the style.

This iterative issue solving procedure resembles the UX design process (displayed in the image below). UX designers start with user research study; it’s vital to get to know the potential users of a product and discover exactly what their problems are, how to resolve them and how to make users desire and/or require that solution. User research study is often done by means of user interviews, observations, market studies , preparing user stories and personalities, and so on. Thereafter, UX designers would develop a design option that solves the user’s key needs, and often bring the prototype back to users to evaluate its validity or usability. After the item is released, UX designers collect more user feedback, which feeds into a new round of user research study, consequently starting the procedure once again.

If you have actually done user research study before as part of your web designer task, you will discover it a terrific advantage when making the switch to UX design. If not, don’t stress– you’ll have numerous opportunities to learn the very best ways to carry out user research study (read on to learn more).

Emotional style

When developing websites, web designers often make use of, and layout to form the feelings of users. A sense of trustworthiness might be established, for circumstances, using darker colors and serif font styles; similarly, a sense of enjoyable could be produced utilizing colorful imagery and spirited typography. Web designers recognize with psychological style; that is, producing designs that elicit emotions from users. UX designers are likewise interested in psychological style, but on a bigger scale– they are concerned with eliciting emotions from users throughout their entire experience of using a product.

To do that, UX designers deal with not just typography and color, but likewise psychology, movement style, content curation and information architecture. Web designers making the modification would innately understand exactly what psychological design in UX entails; they simply have to get brand-new understanding in other areas to augment their ability to do so on a bigger image.


Website design is a multi-disciplinary task, where you ‘d require not just understanding in design (typography, color theory) but also skills in establishing a site (HTML, CSS, JavaScript). Some web designers are also included in interaction design when they code for and interactions using CSS and/or JavaScript. UX design is also a multi-disciplinary field, but possibly turbo charged in that sense. UX designers have to make usage of knowledge from the locations of psychology, user research study, visual design, and even service to create the

finest UX for their products. The Distinctions between Web Design

and UX Style User-focused vs technology-focused

A large part of your task as a web designer is invested in catching up on the most current developments in HTML, CSS and other coding languages– all of which modification and enhance at a dizzying rate. Which internet browsers support what versions of CSS? Would CSS animations work in Safari on a Mac? Don’t even get me started on Web Explorer! These may be a few questions (and disappointments) that are constantly on your mind as a web designer.But UX style isn’t really worried with innovation. Instead, its focus is centered directly on users– technology is only a method for users to obtain exactly what they need. Only by focusing on users can UX designers develop solutions that deal with the particular needs they have, and ultimately, that users will want to spend for. UX designers do comprehensive user research to learn the most they can about their users, the majority of which most of web designers wouldn’t have had the chance to perform.

UX is more than the web

UX design is platform independent. Its principles and procedures are used to many varied locations outside of web internet browsers: on mobile apps, desktop software application, as well as hardware items and retail spaces. On the other hand, the domain of web style is strictly connected to web internet browsers. This suggests that UX designers are able to find task opportunities not only in up-and-rising fields like tech startups, however also in mature and steady markets like vehicle manufacturers. As long as there’s an item, there’s a requirement for UX– and this actually opens your world of chances.

The Big Advantage of Web Style Experience when Transferring To UX Design

Importance of web design background

The most significant benefit of moving from web design to UX design is the amount of overlap in between the two fields of style. While it’s true that UX design covers more platforms than the web browser, a large part of UX design work is still done on items that are at least partially web-based (consider social networks websites like Facebook and Twitter, web apps like Dropbox, and services like Google). The overlap between website design and UX design is greater if you’ve done some form of user research or iterative process of continuously enhancing a site with user data.

Being proficient in design and site coding terms will likewise give you a boost that can not be overlooked; after all, UX style is a collective procedure where interaction is essential. Having the ability to utilize market terms while talking to your coworkers will definitely put you in a much better location than somebody who originated from a non-design background.


Your capability to develop gorgeous as a web designer will also be available in convenient when making the switch to UX design. Aesthetic appeals is a great tool to enhance your communications with internal stakeholders. As a UX designer, you have to continuously present your findings and recommendations to internal stakeholders (such as the CEO or product manager), and your capability to produce visually pleasing reports and presentations will maximize the absorption of your bottom lines.

Second of all, aesthetic appeal plays an essential role in UX style. A typical misconception of UX style is that great use surpasses visual appeals– however that is far from real. A research study of more than 2,500 participants by the Stanford Credibility Job showed that almost half of them examined the reliability of websites based on their visual appeal( 5 ). This goes to demonstrate how visual appeals works hand in hand with other factors like use to bring about the maximum user experience of using an item.

Ways to Improve Your Abilities to Make the Dive from Website Design to UX Style

Moving from web design to UX style can often be rather simple, specifically if you have actually done some aspects of user research in your task as a web designer. For other web designers, nevertheless, there is no cause for issue. You’ll have the ability to make the leap if you’ve spent a long time studying UX, practicing some UX abilities during your website design work, and constructing a CV which reveals your understanding of UX style. If you’re questioning where to find out, there are a lot of choices available to you, and we have actually highlighted some of the finest listed below.

Online Courses

Interaction Style Foundation

Don Norman, the cognitive scientist who coined the term “User Experience”, called the Interaction Design Foundation(yes, that’s us )a”goldmine of info on interaction style.” Forbes Publication says that we use “Ivy League level education in UX, Product Design or Human Computer System Interaction.” That education isn’t at an Ivy League level of pricing. As a non-profit organization, we charge a low yearly fee and you get gain access to not simply to all of our online learning, however likewise to the biggest professional style community worldwide. We likewise use a complimentary library of scholastic texts from the design market’s top scientists.

We have three courses (amongst our present offering of 32) that are specifically created to help individuals get in the world of UX style. You’ll find out all locations of UX work and fundamental skills to practice UX work in User Research– Approaches and Best Practices, discover the market best practices of ways to perform correct user research and turn the results of your research into helpful actionon your product. Coursera You might also want to check out Coursera which is a terrific source of online knowing. Their courses, like ours, are developed by leading experts in their

field. Unlike us, however, they do not focus on UX and their courses aren’t always offered, however when they are, they can either be accessed usually for a cost (on a per course basis). Udemy provides a big selection of courses in almost every subject location you can think of. Udemy isn’t really a training service provider, however rather a broker of training developed by people from around the world. As


there’s not much in the method of quality control applied to their courses– while some are definitely dazzling, many are not. Classroom Courses Nielsen Norman Group If you wish to take a look at classroom courses; we recommend sticking with the”big names”of the industry who offer trustworthy and top quality knowing experiences. Among those big names is the Nielsen

Norman Group who are

likewise one of the very best known UX consultancies; they provide a series of classroom based training at numerous places around the globe. They’re not low-cost, but if you prefer not to have online training, they’re a good alternative. You can find the Nielsen Norman Group’s training here. Cooper Cooper, an extremely respected classroom-based training company, likewise supplies class courses on UX style. They’re also not inexpensive, but if you’re going to do class learning, it’s never going to be as affordable as online learning. They do, however, offer a great series of places to learn in

as part

of their service. You can discover more about Cooper’s training here. University Courses If you have actually got lots of cash and time, you could proceed and get a Bachelor’s degree or a Master’s degree at a university. There isn’t really, as of yet, a “UX-only”degree course, and the majority of related degrees

have the tendency to concentrate on Human Computer Interaction. 2 examples of this

kind of program are: University is not a low cost option, both in the sense of your money and time you’ll be investing in it. You’ll wish to weigh up the benefits and drawbacks of a university course extremely thoroughly before you decide to go this route. For example, here’s how we break down the total expenses of a 4-year university degree: HSBC, as reported by Top Universities,

found that the typical US-based university education costs $36,564 a year(6). That includes tuition fees along with living costs. For a 4-year degree, this amounts to$146,256– and that’s not counting the costs( such as interest)of

getting a loan for your studies. Then there’s the chance cost of quitting work and costs 4

years at university. That is, the income you’ll forgo when studying full-time at a university. According to the United States Census, a non-graduate earns approximately$27,351 per year(7 ). Over 4 years, that total up to$109,404 that might have been made if you had actually been working. Summing up the real expense and

chance expense offers you the overall cost: a whopping$255,660! If you believe that all the choices are puzzling, you may want start by taking a look at the return on financial investment from each type of learning. We have actually got a short article here that analyzes

the return on investment from each of the knowing types pointed out above. Networking The best method to find operate in any field is to use a little within knowledge and get some help from those individuals already doing what you desire to do. This utilized to be hard work, however today you can just get online and get networking. We ‘d suggest LinkedIn to anybody looking to do some expert networking; sign up with UX groups and join the discussion. Don’t simply leap in and request for work– demonstrate your worth first and assist people, and look for work only after you have actually built relationships. The< a href= "https://www.interaction-design.org/literature/topics/interaction-design-foundation"title="Exactly what is Interaction Style Structure?"> Interaction Design Foundation likewise uses networking chances to both members and non-members. Our members are able to perform highly specific networking through pre-designed online forums that permit partnership between big groups of designers. Both members and non-members can likewise attend our regional groups’neighborhood occasions, which are completely complimentary to attend. You can learn more about the local groups here. You might likewise think of getting involved with the design neighborhood’s leadership by connecting with them on social media. We’ve provided a list of twenty terrific designers here that you can communicate with online; you can expand that list as much as you like with a little

Google work. Mentoring and Feedback We’ve found that you can make a career modification more easily if you can discover somebody to mentor you and offer feedback on your efforts. You can, obviously, source a coach from your existing professional network if you understand someone who enjoys to take the function on. If you believe that’s not going to work for you, members of the< a href="https://www.interaction-design.org/design-league">

Interaction Design Structure

‘s Style League have access our network of UX style experts and see a coach from that network. The Remove It isn’t difficult to move from website design to UX style. You can construct on your existing skills through a procedure of education and select the type of education that fits you best. Afterwards, you can put that finding out into practice as a web designer. Fortunately is you currently speak the language of style so as soon as you have a little practice in UX, you’re going

to be all set to transition your profession into UX style and join the fastest growing part of the design profession on the planet today.



EU Cookie Law Explained

On May 2011, the EU Cookie Law was imported to the United Kingdom. What is this law all about and what does it mean for online users like you?

What is a Cookie?

A cookie is a piece of text file containing your data when you visit any website. It is used by many websites to tailor-fit their browsing experience according to what you want, what you need, and what you’ve been searching for online

It’s not as rare as you think. Popular social media websites like Facebook and YouTube use cookies to show you what you want to see, and therefore creating more traffic for their websites.

The EU Cookie Law

The EU Cookie Law is a law which protects the privacy of online user online. It also repels unwanted online marketing. It mandates all websites to have a website cookie notice first before they start collecting cookies from your computer.

The law was imported to the UK on May 2011, and the government has given all website a year to comply with what it has mandated. On May 2012, all websites should have complied with what is necessitated by the law in order for them to avoid getting shut down. A website cookie notice should pop-up before you start browsing a website. Otherwise, they would have violated the law and could be subjected to legal prosecution.

Why Do You Need It?

You need the EU Cookie Law to protect your privacy online. Have you ever felt like you are being “stalked” because a certain website shows exactly what you want to see? That’s because of the cookies they have received from your computer. It should be within your rights to be free from that feeling. Before a website takes information for you, it is only right that they ask for permission first through a website cookie notice.

You also need the EU Cookie Law to protect you from unwanted online marketing. Today, where online marketing is at an all-time high, it cannot be avoided that websites would take advantage of cookies to try to show you what you want to see. It, then, leads you to action whether to visit the website or to purchase something from that website, consequently allowing them to generate more income.


It’s also important because it helps to lessen spam e-mails from your e-mail address. There are cases when websites would take your e-mail address and forward them to companies whose service they feel would benefit you. Spam e-mails are not only annoying; they may even pose potential threats to your computer.


The EU Cookie Law aims to protect you from all the risks that come with browsing the Internet. As website designers, we only want the best for you, and we want to protect your privacy. That is why we always make sure that each website we create has a website cookie notice, not only to comply with the law but also to make sure that you and your users are safe online.

Why you need a VPN in 2017

In today’s cyber world, the internet users are exposed to a number of cyber security threats. Snooping and hacking, especially, have become increasingly common and online privacy has become a rare commodity. As an icing on the cake, the UK government introduced a bill named ‘UK ISP Internet Snooping Act’ last year which would now allow intelligence agencies and the police to snoop or hack into anyone’s computer. With mere to no resistance from the parliament or the common people, this bill ‘Extreme Surveillance’ is only one of the many reasons why the internet users need a Virtual Private Network (VPN) in 2017 to get most of their privacy back. To educate you about VPNs and online privacy, here are a few essential reasons Why ShouldYou Use a VPN in 2017:

Sign up today

  1. Prevention from Tracking of Data: The simplest yet most essential thing a Virtual Private Network (VPN) does is that it prevents your data from being tracked. You can safely surf the internet, make calls, send emails, and even use your social media account securely. A VPN also prevents search engines like Google, Bing, and Yahoo from tracking and saving your search queries.
  2. Safety and Security on Public Wi-Fi: Public Wi-Fi are always tempting because they are open and free. But these sorts of independent networks come with a number of cyber security threats, hacking, snooping, and data theft being on the top of the list. A VPN, on the other hand, makes the network secure for you to safely surf the internet and keep your data safe.
  3. Bypass the Internet Censorship: Many countries including the UK place internet censorship as a crackdown on unwanted websites. But if you still want to visit such sites then a VPN would allow you to bypass such censorships and make the whole internet open for you.
  4. Safe Uploads to the Cloud: If your device, be it a laptop or mobile device, has been snooped then whatever you upload to the cloud can be tracked and even stolen. But the use of a VPN secures all such uploads and brings back the much-needed privacy for all the internet users.
  5. Private Downloads: If you download torrents but don’t want your ISP to be logged then using a VPN might work wonders for you. Because a number of law companies are always on the lookout for users who share content on the internet so that such law companies can accuse such users of copyright infringement. Most of the times, their accusations turn out to be false and baseless.
  6. Prevention from UK ISP Internet Snooping Act: As mentioned earlier the post, the UK ISP Internet Snooping Act is a real thing and you would definitely want to keep your online privacy instead of giving it away to intelligence agencies and the police. Therefore, a VPN would keep you safe and secure.
  7. Because Online Privacy is Your Basic Right: Finally, you must have a VPN because online privacy is the basic right of each and every citizen of the world. Happy surfing!

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Private Internet Access (https://www.privateinternetaccess.com/) is a VPN service that encrypts your connection and provides you with an anonymous IP to protect your privacy.


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Facebook’s Success Dissected

The Psychology behind Likes, Shares, Et Al

Ever noticed that when you log in to Facebook to send a mail to someone or set a reminder for an event, you end up getting lost in trivial tasks such as browsing notifications, liking images or reading silly posts? And despite your highest levels of dedication and awesome will power, you simply can’t help deviate from your original duties, right? Many at times, it also tends to happen if you’re doing something else and happen to come across Facebook. So, why do we find Facebook so addictive that we don’t mind wasting hours of precious time?

Well, according to various forms of research and experiments, experts have determined that our addiction to Facebook might not be an addiction at all, nor is it some sort of mystery anymore. There are apparently a variety of psychological and marketing tactics that get us hooked onto Facebook like sheep!

Researchers have indeed identified various trends in the way we perform major actions on Facebook. These include posting, sharing, liking, commenting and of course, stalking! They have discovered that there is a whole different level of psychology that goes into making Facebook the unending abyss of life that it is. Now, let’s take a look at the various aspects of Facebook’s psychology, so that we know what turns sensible web users into mindless trolls who continuously post, share and like stuff on the social media platform.

Continue reading Facebook’s Success Dissected

Http 2 update

HTTP set to receive major update after 16 years with HTTP/2

http2-httpThe HTTP protocol happens to be one of the most fundamental and oldest elements of the World Wide Web and remains embedded in almost all the domains found on the Internet. However, it is set to receive an important update soon and the new version has already received approval. It is just a matter of time before the new update, officially named the HTTP/2 gets completely standardized. The update is the outcome of a lot of toil and research and has been in the works for numerous years. Upon its widespread adoption, the HTTP protocol will no longer be in use and will effectively be replaced by the HTTP/2 which is directly going to affect all the users on the Internet. No fixed date for the implementation of the new update has been announced and it could be months or even years before this new protocol becomes widely adopted throughout the globe. However, there is no doubt that when the HTTP protocol does get updated, it is going to set the stage for a quicker, more secure and more robust Internet experience for the users.

The development of the new HTTP/2 protocol can be credited to the IETF HTTP Working Group as well as Mark Nottingham, who happens to be the chairman of the group. The latter stated in his blog that the standard for the new update has been finalized and all that it is left is to go through the tiresome editorial process before it can be published all over the Internet.

Word around the Internet is that Google had an important role to play in the process of development for the new protocol. There are several reports which suggest that even though the main developer of the HTTP/2 protocol is the IETP HTTP Working Group, the foundation of the new protocol is the SPDY protocol introduced by Google, which results in more efficient and smoother communication between the server and the client, thereby resulting in a reduction in latency and offering improved security features. Both of these factors are integral to the online browsing experience of the user since they contribute to faster load times of web pages. Continue reading Http 2 update

Does More Mobile Apps Mean Web Sites Are Less Relevant?

Apps have their place, but biz sites need long form information dissemination and complex sales decision not usually suitable from within a mobile app

The battle for relevance between mobile apps and web sites is officially “on”. There are those who believe that apps are the thing of the future and web sites have seen their best days. There are others who think that apps while useful don’t replace a commercial web site for useful presentation of complete information to visitors and sales prospects in an easily expandable manner.

Which view is correct? Continue reading Does More Mobile Apps Mean Web Sites Are Less Relevant?

Unforgettable web design principles

Unforgettable web design principlesThe design of a website makes or breaks a company nowadays. It won’t matter if a website has a ton of useful information and is packed with features if the design is clunky. A badly designed website will put off prospective clients, especially with competition so high these days. The perspective of website design has changed from what looks good to what is easy to use. Usability and utility reign supreme, and everything else revolves around it. A well made website shuns superfluous, clunky elements and streamlines all navigation.

To properly cater to a need, first we must examine the need itself. Thus, first we will examine what the market wants out of a good website, what attracts it and what need we will be fulfilling. Customer behavior is our first focus. This will drive the basic principles we might adhere to when we design a website.

Customer Behavior – the shiniest guiding light for designers

Customers do not read or examine the full website on their first visit. Like a recruiter spending about 6 seconds on each CV, a customer merely glances over the website and navigates away from each page as soon as some outgoing link catches their interest. The new page is subjected to the same treatment unless it is deemed satisfactory. If it is, users go back to the page they came from and continue to scan it.

Most users are willing to bear advertisements and bad design if the website or webpage they are looking at is high quality. High quality content is prized, and this is one area you should not compromise on. Also, it is important to remember that users scan through web content, they rarely read the entire print. Thus, it is important to break up the text to make it easier for them to find the content they are looking for. Continue reading Unforgettable web design principles

Choosing a great web host

Web Hosting UKThe Internet is a vast network of virtual space, just waiting to be grabbed by enterprising businesses, who want to catch the eye of their target audience while extending their own reach. The Internet being an entirely virtual medium, is both an extremely useful and an extremely dangerous place. When choosing a web host, it is important, therefore, to keep a number of factors in mind. Make an informed decision, and look at the following aspects of your web host carefully before you take the plunge:

Price – the bank is where it hurts the most
The first and most important aspect which most people consider, when selecting a Web hosting site, is to look at the price. One should not jump at the cheapest available host, but go into the details of the offer. Look at the various features that a particular host offers. Features like hardware support and non-outsources tech support cost money, and a site charging minimal prices will probably not be offering these services, which you may require for your web-site. Often the start-up price may be low, but the space you get may not be up to your needs. Therefore, it is imperative to first check if your requirements are being met by the host, and then compare prices between different hosts. The cheapest offer then available for comparative services should be the one which you decide in favor of.
Continue reading Choosing a great web host

Weave persuasive SEO centric web content

Search Engine OptimisationSEO, or content marketing as it is now becoming widely known, is slowly increasing in importance in marketing campaigns. With Google changing its authorship algorithms, and reducing authorship snippets by 15%, competition to produce the highest quality content has seen a huge markup. Thus, the quality of the content has started to matter as well as the level of SEO optimization it has undergone. As competition increases, the content has to be persuasive at many levels in order to persuade readers to buy what they are selling.

The essentials of persuasion

Persuasion techniques usually fall into set categories. They are –

  • reciprocity
  • consistency
  • social proof
  • liking
  • authority
  • scarcity.

First we examine reciprocity. Here, one has to offer someone, a client in this case, some of value so that they reciprocate by giving the seller cash or their interest in return. In a service scenario, the content producers are offering content that will enhance the life of the content consumers, and in turn get page views, reputation and other non-quantifiable services from them. Continue reading Weave persuasive SEO centric web content